The Label

The Label

Is that the back or the front? Great question. What we call the front of our bottle is a fresh look at what a wine label can do. We wanted ours to say a little bit about the flavor profile. And a lot about Uproot—particularly that we’re not like other wines.

What you see is the Flavor Palette, a little taste before you even drink it. Each of the color blocks represents a tasting note. The size of the block tells you how dominant that note is. Together, the blocks make up a Flavor Palette that’s unique to each varietal, each vintage.

That’s part of what makes each bottle of Uproot highly collectible—if you can actually resist uncorking it. Do we have to put our name on the front? We think every label says Uproot, loud and clear.